With the planned IPO of Alibaba in the next few months, there is a lot of discussion going on about eCommerce in China. How did Alibaba become so successful as it competed against eCommerce giants such as eBay? To be successful selling products in China, you must pay careful attention to preferences, culture and the use of mobile phones for ordering. We call this "localization" but these things are only part of the requirements. Technical expertise in designing your eCommerce platform can be an equally challenging problem. And just when you think you have with everything that goes into digital business solved, the market changes and moves on to something new. This program was aired on KMVT15 Community Media.